Media Matters for Women is rolling out our successful concept in Sierra Leone to rural areas of East Africa.
Jeanne Kibuo Mbweki, an experienced broadcast journalist working with the Fund For Congolese Women in the Democratic Republic of Congo, was flown by MMW to Sierra Leone to work daily with our team and to also observe an international team of evaluators who visited at the same time. Jeanne was able to meet with all of our 15 MMW Listening Centres spread across three districts, speak with a variety of listeners, and work alongside our journalists as they created their weekly audio programmes.
Jeanne said when she returned: “My journey to Sierra Leone in June 2017 for training and consultation was an excellent opportunity for me to discover the innovative approach of MMW and to consider its possible adaptation in the Democratic Republic of Congo. I enjoyed every moment working with the MMW-SL team and the evaluators studying the project to better understand its effectiveness.”
Jeanne has completed a detailed implementation plan for testing the MMW approach in DRC over nine months. In a first pilot phase, our Bluetooth distribution method will be tested in six listening centers outside of Kinshasa. In a second pilot project, we will test whether local journalists can replicate the Wamama Tujenge podcast format by creating weekly podcasts of their own using Mobile Production Units (MPUs) similar to those used by MMW journalists in Sierra Leone.